From Jersey Shore Gem to “Hollywood East”
For generations, Monmouth County has quietly occupied a special place in New Jersey’s identity. It has been where New Yorkers escaped for long summer weekends, where families built traditions along the Shore, and where historic downtowns blended effortlessly with tree-lined neighborhoods and winding rivers. It was never trying to be the next big thing.
A $1 billion investment by Netflix is transforming the former Fort Monmouth Army base into one of the largest film and television production campuses on the East Coast. With 12 state-of-the-art soundstages planned across nearly 292 acres, this ambitious project represents far more than another commercial development. It signals the arrival of an entirely new industry and economic era for Monmouth County.
As demolition gives way to construction and the first phases prepare to open in 2027 and 2028, production executives, creative professionals, technology specialists, hospitality workers, entrepreneurs, and supporting businesses are beginning to look beyond New York City for somewhere that offers both opportunity and quality of life. That search naturally leads to the Two Rivers Region.
Nestled between the Navesink River and the Shrewsbury River, this remarkable collection of communities offers something increasingly difficult to find in the Northeast: a lifestyle where residents can enjoy waterfront sunsets, vibrant downtowns, nationally recognized arts venues, excellent schools, and an easy commute to Manhattan, all within minutes of one another. While still offering proximity to Manhattan and the rest of NYC
Picture finishing work on a major production during the afternoon before grabbing dinner on Broad Street in Red Bank, kayaking along the Shrewsbury River in Oceanport, hiking through the trails of Huber Woods on Saturday morning, and later strolling through the many farms and orchards in nearby Freehold. Imagine spending Sunday afternoon on the famous beaches of the Jersey Shore and nearby beaches such as Long Branch or Sandy Hook. It’s a lifestyle that combines coastal relaxation with metropolitan convenience.
Unlike many emerging markets in the North East that struggle to accommodate rapid growth, the Two Rivers Region already possesses mature infrastructure, diverse housing options, excellent transportation, and established cultural institutions. That makes it uniquely positioned to welcome the next generation of residents arriving because of the Netflix Fort Monmouth Studios.
Key Takeaway: The Two Rivers Region isn’t becoming desirable because of Netflix; it was already one of New Jersey’s hidden gems. Netflix is simply shining a national spotlight on what locals have appreciated for decades. For buyers, renters, investors, and families looking ahead, the question isn’t whether this region will grow. The question is whether you’ll arrive before everyone else discovers it.
The Netflix Effect & Fort Monmouth’s Remarkable Rebirth
Few redevelopment projects in America carry the symbolic weight of Fort Monmouth.
For nearly a century, the military installation served as one of the nation’s most important communications research facilities, employing thousands while shaping innovation during both peace and wartime. When the base officially closed in 2011, many wondered what would become of its sprawling campus stretching across Eatontown, Oceanport, and Tinton Falls. Today, it’s transforming into a space for creatives to inspire the imaginations of millions, with shows produced within the Two Rivers Regions.
Netflix selected Fort Monmouth as the future home of its East Coast production headquarters in December 2022, announcing plans for a world-class film and television studio featuring 12 cutting-edge soundstages, production offices, backlots, workshops, post-production facilities, and supporting creative spaces. The investment, estimated at $1 billion, is expected to generate thousands of construction jobs during development while creating a substantial number of permanent positions once the campus reaches full operation. Beyond direct employment, the project is expected to stimulate demand for hotels, restaurants, retail, professional services, transportation, construction trades, and local businesses throughout Monmouth County.
Demolition and environmental remediation are already underway, marking the first visible signs of transformation. Vertical construction of sound stages and supporting buildings will follow, with phased openings targeted for 2027 and 2028.
The impact extends well beyond the studio gates. Communities surrounding Fort Monmouth are preparing for increased housing demand, new restaurants, expanded retail, and continued investment in infrastructure. Local officials in Oceanport, Eatontown, and neighboring municipalities have embraced the project as a once-in-a-generation opportunity to strengthen the regional economy while preserving the character that makes these towns special. At the same time, others welcome the opportunity to repurpose one of New Jersey’s most historic sites.
Unlike many entertainment hubs built from scratch, Netflix inherits something unique here.
The Two Rivers Region already possesses excellent transportation connections to Manhattan, established residential neighborhoods, award-winning schools, recreational amenities, and a sophisticated dining and arts scene. Rather than building an isolated production campus, Netflix is becoming part of an existing community with deep historical roots.
This blend of heritage and innovation feels especially fitting. The same property that once advanced military communications will soon help produce films and television viewed around the world. From television within the Two Rivers region, such as Red Bank and Oceanport, to sprawling metropolises across the globe.
For Monmouth County, Fort Monmouth’s rebirth represents more than redevelopment; it represents a region reinventing itself for a more connected world.
Four Exceptional Towns Leading the Next Chapter
Red Bank: The Cultural Heart of the Two Rivers Region
If Netflix attracts creative professionals from Brooklyn, Manhattan, Los Angeles, or Austin, chances are many will immediately fall in love with Red Bank.
This is one of New Jersey’s most vibrant downtowns, a place where independent coffee shops, award-winning restaurants, art galleries, bookstores, breweries, and theaters all exist within an easy walk.
On a Friday evening, Broad Street hums with energy. Diners spill onto outdoor patios while visitors browse boutiques before heading to performances at the legendary Count Basie Center for the Arts or acclaimed productions at Two River Theater along Bridge Avenue. The atmosphere feels urban without becoming overwhelming. Historic brick buildings house modern restaurants, local bakeries, cocktail bars, and specialty retailers. Streets remain highly walkable, creating the kind of pedestrian-friendly environment many city residents seek after leaving larger metropolitan areas. Even though the sun may set, it doesn’t mean that the days over. Streets such as Broad and Monmouth Street light up and come alive with dinners and live music.
Water is never far away. The Navesink River frames much of Red Bank’s identity. Riverside Gardens Park offers spectacular views of sailboats drifting through the harbor, while nearby marinas and waterfront restaurants provide easy access to boating and paddleboarding.
Housing reflects the town’s diversity. Historic Victorian homes stand alongside luxury condominiums, renovated colonials, townhomes, and contemporary apartments, allowing buyers at different stages of life to find something that fits their needs.
Families appreciate access to respected public and private educational options, while professionals benefit from convenient NJ Transit service on the North Jersey Coast Line, providing direct rail access to Newark and New York City.
Food lovers are particularly spoiled here. Whether enjoying Italian cuisine, sushi, farm-to-table dining, craft cocktails, savory Mexican bites, or waterfront seafood, Red Bank offers one of the strongest restaurant scenes in Central New Jersey. Monmouth Street and Broad Street remain destinations year-round, supported by festivals, holiday events, farmers’ markets, and live entertainment.
Festivals include.
- Red Bank Street Fair & Crafts Show.
- Held twice a year in April and August.
- Red Bank Town Lighting.
- Held the day after Thanksgiving.
- Indie Street Film Festival
- Typically held in August.
- Red Bank OktoberFest
- Typically held in the first half of August.
For more information regarding festivals in Red Bank, visit https://www.redbank.org/
For professionals relocating from major cities, Red Bank often provides the easiest transition because it retains much of the vibrancy they already enjoy while offering significantly more space, cleaner air, and easier access to nature.
It is, quite simply, where culture meets coastal living.
Tinton Falls: Nature, Convenience, and Room to Grow
Just minutes from the energy of Red Bank lies a completely different atmosphere. Tinton Falls offers peaceful neighborhoods, mature trees, expansive parks, and an unmistakable suburban rhythm that appeals to families and professionals seeking balance.
The town derives its name from one of New Jersey’s oldest natural landmarks, the historic waterfalls along the Swimming River. While development has reshaped portions of the community over the centuries, this connection to nature remains central to Tinton Falls’ identity. Residents enjoy abundant green space, including Hockhockson Park, neighborhood playgrounds, athletic complexes, walking trails, and recreational facilities that encourage an active lifestyle throughout the year.
Housing options are remarkably varied. Young professionals often begin in modern condominium communities or townhomes before moving into spacious single-family neighborhoods featuring classic colonials, contemporary residences, and newly updated homes on generous lots.
Families are drawn by highly regarded schools, community sports programs, and the quieter pace compared to denser neighboring municipalities. Commuters appreciate Tinton Falls’ strategic location. With immediate access to the Garden State Parkway, Route 18, and nearby Route 36, residents can reach Fort Monmouth, Red Bank, Long Branch, or the beaches within minutes while maintaining straightforward access to Newark and New York City. That accessibility is becoming increasingly valuable as new employment arrives through Netflix and supporting industries.
The local business community continues to expand with grocery stores, fitness centers, medical offices, shopping centers, and everyday conveniences all located nearby. Despite this growth, Tinton Falls retains a residential character. Tree-lined streets remain quiet. Evening walks feel peaceful. Neighbors know one another. Children ride bicycles through neighborhoods where traffic is limited, and parks are always open.
For relocating families, this combination is difficult to replicate elsewhere.It provides proximity to exciting career opportunities without sacrificing the comfort and stability many buyers prioritize once they begin putting down roots.
Oceanport: The Waterfront Community at the Center of It All
No municipality stands to experience the Netflix effect more directly than Oceanport. Situated immediately adjacent to the future Fort Monmouth studio campus, Oceanport occupies one of the most enviable positions in Monmouth County. Yet despite its strategic location, the borough remains refreshingly understated.
Life here revolves around the water. The Shrewsbury River defines much of Oceanport’s landscape, creating scenic views, boating opportunities, marinas, fishing, kayaking, and beautiful waterfront parks where residents gather throughout the warmer months.
Early mornings often begin with mist rising above the river. At the same time, evenings conclude with sunsets reflecting across calm water while seabirds drift overhead.
Neighborhoods throughout Oceanport prioritize community over congestion. Wide residential streets, well-maintained homes, local schools, and neighborhood parks foster an atmosphere where families feel connected and longtime residents warmly welcome newcomers.
Housing trends toward larger detached homes, waterfront properties, custom-built residences, and elegant colonials with generous yards.
As the Netflix campus develops nearby, many market observers expect Oceanport to become one of the region’s most closely watched real estate markets due to its unmatched proximity to future employment.
History also plays an important role here. The borough proudly hosts Monmouth Park Racetrack, one of America’s premier Thoroughbred racing venues. Since the 1870s, race days have brought excitement, entertainment, concerts, food festivals, and community gatherings to the area.
Oceanport Avenue serves as the community’s primary corridor, connecting neighborhoods with schools, parks, restaurants, and surrounding municipalities. Residents enjoy remarkably easy access to Long Branch beaches, Red Bank shopping, and regional transportation while maintaining a distinctly residential atmosphere. For professionals expecting to spend significant time at Netflix Studios, few communities offer a shorter commute combined with such an exceptional quality of life. Oceanport represents the rare opportunity to live where others will soon be trying to buy.
Shrewsbury: Historic Elegance Meets Modern Luxury
Few towns balance history and refinement as gracefully as Shrewsbury. Founded in the 17th century, this charming borough remains one of Monmouth County’s most distinguished residential communities. Its historic Four Corners intersection anchors a landscape where colonial architecture, preserved churches, and beautifully maintained homes create an unmistakable sense of timelessness.
Walking through Shrewsbury feels like stepping into a community that values both heritage and thoughtful growth. Many streets feature mature shade trees arching over elegant colonial homes, Cape Cods, and luxury custom residences situated on spacious lots. Unlike rapidly expanding suburban developments, Shrewsbury has evolved carefully, preserving its intimate scale and residential character. All while remaining close to the vibrant communities of Red Bank, Eatontown, and Tinton Falls.
Families consistently cite the area’s strong educational reputation, safe neighborhoods, and welcoming community as reasons for relocating. Children grow up surrounded by parks, youth sports, local traditions, and seasonal events that foster lasting neighborhood connections. Shopping is another strength. The Route 35 corridor provides convenient access to upscale retailers, specialty shops, grocery stores, and everyday services without requiring long drives. Fine dining, healthcare, and professional offices remain close at hand.
The location is equally impressive. Residents can reach Red Bank’s downtown arts district within minutes, enjoy waterfront recreation along the Navesink or Shrewsbury Rivers, access nearby beaches with ease, or commute toward Manhattan using regional transportation options. For executives and professionals, Shrewsbury offers something increasingly rare. Privacy. With homes often featuring larger lots, beautifully landscaped grounds, home offices, and quiet streets that support remote work while remaining connected to major employment centers.
As Netflix’s arrival elevates Monmouth County’s national profile, communities like Shrewsbury stand to benefit from increased demand among buyers seeking sophistication without sacrificing authenticity. It is understated luxury in the best possible sense.
Commuting, Recreation, and the Coastal Lifestyle
One of the greatest advantages of the Two Rivers Region is how effortlessly work and leisure coexist. Professionals commuting to New York City have several excellent options. The North Jersey Coast Line provides regular NJ Transit rail service from Red Bank, connecting commuters to Newark and Manhattan. Those preferring spectacular waterfront views can board the SeaStreak Ferry from nearby Atlantic Highlands and Belford for a scenic ride directly into Lower or Midtown Manhattan.
Drivers benefit from immediate access to the Garden State Parkway, often considered to be one of the most beautiful parkways on the East Coast. making regional travel straightforward throughout Central New Jersey.
Yet what truly distinguishes this region is what happens after work. Within approximately ten to fifteen minutes, residents can find themselves walking the beaches of Long Branch, relaxing along the expansive shoreline at Sandy Hook, or enjoying oceanfront dining overlooking the Atlantic. Nature lovers gravitate toward Huber Woods Park, Hartshorne Woods Park, and miles of hiking and cycling trails offering panoramic views of the New York Harbor and the surrounding coastline.
Evenings often revolve around exceptional local dining. Fresh seafood, waterfront restaurants, neighborhood Italian favorites, craft breweries, wine bars, and independent cafés create an atmosphere where every weekend feels like a small vacation. The combination is remarkably compelling.
You can spend the morning in Manhattan, the afternoon at a world-class film studio, and the evening watching the sunset over the Shrewsbury River. Few places on the East Coast offer that level of lifestyle flexibility.
The Real Estate Outlook: Is Now the Right Time to Buy?
Every transformational development creates an opportunity window. The Two Rivers Region appears to be entering exactly that phase. While excitement surrounding Netflix continues to build, much of the studio campus remains under construction. That means today’s buyers are purchasing ahead of full operational activity rather than after thousands of additional workers begin relocating.
Historically, major employment centers tend to increase demand for both owner-occupied housing and rental properties over time. Although no market outcome is guaranteed, many buyers and investors are watching communities such as Oceanport, Red Bank, Tinton Falls, and Shrewsbury closely because of their proximity to established amenities and limited housing supply.
For prospective homeowners, purchasing now may provide more inventory choices than will be available once the campus becomes fully operational. Renters should also anticipate increased competition as new employees, contractors, and supporting businesses arrive in the area over the coming years.
Whether you’re searching for a walkable downtown condominium, a waterfront residence, or a family home with room to grow, working with a knowledgeable local real estate professional can help you understand neighborhood trends, pricing, and long-term opportunities within this evolving market.
Opportunity often favors those who recognize change before it fully arrives.
Welcome to Monmouth County’s Next Great Chapter
The Two Rivers Region has always offered an extraordinary quality of life. Now, the rest of the country is beginning to notice.
As Netflix transforms Fort Monmouth into one of America’s premier production campuses, communities like Red Bank, Tinton Falls, Oceanport, and Shrewsbury are poised to become some of the East Coast’s most desirable places to live, work, and invest.
Whether you’re relocating for a new career, searching for a better work-life balance, or simply looking for a community where coastal beauty meets cultural sophistication, this remarkable corner of Monmouth County is ready to welcome you. The next chapter of “Hollywood East” is just beginning, and you could be part of its opening scene.